Quality Function Deployment (QFD)

Quality Function Deployment (QFD) was developed to bring a personal interface to modern manufacturing and business. In today’s industrial society, where the growing distance between producers and users is a concern, QFD links the needs of the customer (end user) with design, development, engineering, manufacturing, and service functions.

QFD provides a system of comprehensive development process for:

  • Understanding ‘true’ customer needs from the customer’s perspective
  • What ‘value’ means to the customer, from the customer’s perspective
  • Understanding how customers or end users become interested, choose, and are satisfied
  • Analyzing how do we know the needs of the customer
    Deciding what features to include
  • Determining what level of performance to deliver
  • Intelligently linking the needs of the customer with design, development, engineering, manufacturing, and service functions
  • Intelligently linking Design for Six Sigma (DFSS) with the front end Voice of Customer analysis and the entire design system