Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. These technologies describe websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Facebook, Linkedin, Twitter, etc. Social media also includes YouTube, Photobucket, Flickr, and other sites aimed at photo and video sharing.

Social Media can be a great tool to help small businesses reach untapped, potential customers and stay connected to current ones. Traditional marketing tactics such as advertising, referrals, and public relations are still very

important, but social media tactics have now become a part of everyday marketing’s fabric and need to be considered at the strategic level of your marketing decision-making process.

“Social Media Marketing” is a course that teaches tools that businesses and entrepreneurs will need to know to help get the most out of social media as well as their online presence in its entirety. The course will present case studies and strategies that businesses can use to maximize business results.

Course Outcome

After completing Social Media Marketing, students will be equipped with a basic understanding of the following:

• how to develop your personal brand
• traditional marketing tools and strategies
• how to use current social media technologies
• how to create and implement a social marketing campaign
• how to increase business results using social media
• how to evaluate as well as measure your success